What Are KPIs — and Why Wellness Entrepreneurs Should Care
As a wellness business owner, you’re already familiar with the power of small, consistent habits. You track your clients' progress — whether it’s flexibility, energy levels, or mindset shifts. Tracking your business health is just as important, and that’s where KPIs come in.
KPI stands for Key Performance Indicator. Simply put, KPIs are the numbers that help you understand how your business is doing. They give you insight into what’s working, what needs adjustment, and where your business is headed. Most industries have average benchmarks you can compare your KPIs against to see how you stack up.
Here are 3 essential KPIs to start with:
Net Profit Margin – This tells you how much you actually keep after expenses. Think of it like your business’s energy reserves — high revenue means little if there’s no profit to sustain you.
Client Retention Rate – Are people coming back? Repeat clients signal satisfaction and stability, just like consistent progress in health signals long-term wellness.
Revenue Per Client – Are your offerings priced in a way that honors your time and energy? Tracking this helps ensure your pricing supports your business — and your wellbeing.
Just like with your clients — you can’t track and change everything at once. Trying to do it all usually leads to burnout and zero progress. The same goes for your business. Start with 1–2 metrics that align with your goals and check in monthly to review. Awareness is the first step toward aligned, intentional growth.
Want support tracking and understanding the numbers behind your wellness business? Let’s chat! I’d love to help you make more sense of your business and achieve financial clarity.
