What Type of Business Do You Want to Create?
When you decide to open a wellness business — whether that’s a yoga studio, private practice, or boutique brand — it’s easy to dive right into the how: setting up your LLC, finding clients, or designing your space. But before any of that, one question matters most:
What type of business do you actually want to create?
This question might sound simple, but it influences everything that follows — your financial goals, the systems you build, and ultimately, the lifestyle your business supports.
1. Define Your Vision — Beyond Income
Are you hoping to replace your W-2 income and work for yourself full-time?
Or maybe you’re starting this as a passion project, something that brings in additional income alongside your main work?
Neither is wrong — but the difference matters.
If your goal is to simply match your current salary while working fewer hours, your business model and financial setup will look very different from someone who wants to scale into a multi-location brand.
Your vision sets the stage for your pricing, staffing, and how much cash flow you truly need to sustain your lifestyle comfortably — not chaotically.
2. Think About Scale and Structure
Do you imagine staying a solopreneur, handling everything yourself?
Do you see yourself hiring employees or contractors down the road?
Or maybe you’re dreaming bigger — building repeatable systems that could one day turn into a second location or even a franchise model?
Understanding this early allows you to plan intentionally.
A business designed for lifestyle freedom looks different than one built for rapid growth or eventual sale. Both require structure, but the systems, tax planning, and cash flow strategies will vary dramatically.
3. Your Business Should Support Your Life — Not Consume It
Here’s something I’ve seen again and again in my work with clients:
Many wellness entrepreneurs start out wanting more freedom… and end up building a business that demands more from them than their old 9-to-5 ever did.
They’re burned out, overextended, and working around the clock — not because they failed, but because they didn’t pause to define what success truly meant for them.
A lifestyle business can absolutely be profitable, fulfilling, and sustainable — but only if it’s built with intention.
If you want more space, flexibility, or creative freedom, your numbers and structure should reflect that from the start. Otherwise, your business might grow in ways that don’t actually serve you.
4. You Don’t Need All the Answers — Just a Direction
You don’t have to know everything right away. Most business owners refine their vision as they grow.
But clarity — even imperfect clarity — gives you something to measure against. It helps you make decisions based on where you’re going, not just where you are today.
So take a moment to ask yourself:
What do I want this business to give me — financially, personally, and energetically?
What kind of life do I want this business to support?
Your answers are the foundation of your financial strategy — and the key to building something that feels aligned, not overwhelming.
Finding Your Financial Balance
At the end of the day, success isn’t about how big your business gets — it’s about how well it supports the life you want to live.
Get clear on the type of business you want to create — because that decision will shape every financial, strategic, and personal choice you make from here forward.
